Oops I Did It Again! The Dirt On Link Building

Ok that first bit sounded like britney spears when she was in her “hey day!” ….well those days have long gone right!?She has been exposed……BUT enough about britney!

What I am going to do for you today is expose the so called miracle link builders out there.
You know the ad ….the Typical one would be : “Get 200 one-way links for $39.95.”

YEAH RIGHT!

Now, I am a big believer in outsourcing and hiring people to outsource your work. It’s a a killer tactic, but as long as they share your vision in exactly what you want. The so called “dirty” area is where companies offer to build links for you, and package or bundle it up in ”pay per link” jobs. They spit out worthless posts that sit out in cyberspace and cry “SPAM HERE DONT CLICK!”. Not good right?

The secret underlying fact here is that link building companies owns a series of “collaborating” sites, a whole network of them, somtimes termed ”link farms”, which are not noticed by Google or have no significant importance where they stand. They con people to add links to this big farm of worthlessness.

what happens? All you have is a big bunch of worthless links sitting somewhere and your site can’t possibly get more exposure and better rankings. In fact sometimes this can hurt you and you’re worse off than before you started … Plus your bank account is a little bit worse for wear too right?

This is a serious problem, because most marketers believe they just need links all over the place when they first start to succeed. That is not true. But really what is crutial to winning at this game is, very high quality links, placed in just the right spot on and in pages, and targeting the right anchor text on other pages as well.

But think about it, if someone at Google want to buy a dog and they type in “dogs for sale” are they really looking to buy? or just window shopping online? It highly likely. What breed of dog are they after? What size? What colour? What Price range? Where do they live? See the problem? There are too many variables! This is where smart marketing is key. Don’t focus on keywords where buyers are just mearly window shopping. You want the keywords where people are almost commited to buying before they hit that damn search button!.
Lets say in the search engine rankings you are at #1 for a particular keyword or phrase, but you receive no traffic, you fail.

This traffic is just worthless. Lets say you receive 8,000+ unique visitors per day and no one decides to buy, the traffic is worthless. Dead ballast really.
Remember traffic is important but Conversion means everything to you too.

So, where do you go from here?

You need to test first. Use PPC and perform smaller tests. See which keywords convert well. This technique is used only by some, and of those using it only a handful fully understand it. But here is the kicker!. Don’t spend all your time studing and working out which keywords get the most searches, sit down and have a look which keywords bring the most buyers! Thats the power of all this!

Now get back to work.

Hope this helps!

Cheers

John S.

http://www.trafficsecretsreport.com