PPC Vs. Natural SEO ???? FIGHT! (part 3 of 7)

I see a lot of marketers out there give some really bad advice on both. But we can dispel one myth right now! This is the argument that PPC is much better than getting a natural ranking in Google for example. I know that for the short term PPC will help you get momemtum going, its also a great tool if you want to test things.

But the unfortunate thing about PPC is that it won’t stand the test of time if you want really impressive results. Organic rankings in any search engine always do better. WHY? well it purely has to do with how a user interacts with a page after the search results are shown on the screen. Below is an example (real) that shows where a prospect eyeballs and clicks after a search is complete a search term.

I guess this picture above deserves an explanation right? …

Ok, well after continuous studies on how people interact with search engines and results pages there are some interesting facts found

The way someone eyeballs the page is extremely important. In the example above, Red is areas getting eyeballed the most! blue is not.
What is very interesting is that most attention is being directed on the top left hand portion of he page! Natural SEO ranking hides here all day everyday! So having your links there you more likely to get more traffic.

Now google adwords, always show up on the right hand side of the page. But as you can see there is not much action over there, or not many people taking much notice in what is showing up there….so you can expect not many clicks will eventuate from this. Most the action is happening at the first 4 or 5 links on directly under the search function.

Natural links and rankings get results, especially if you can get up in the first few. The above case study is real proof of that. The only thing is it could take a little time to rank well.

PPC is great for testing but remember if you pay for it, you going to be getting traffic literally in minutes after you set it up, there is not time to wait. So there are pros and cons to consider in using the two, however PPC is still a great way to bring targeted traffic to your site. As stated before, its also the great way to test things too, headlines, copy, order pages etc.

If you want to learn more wholesome ways to bring traffic to your site be sure to visit :-

http://www.trafficsecretsreport.com

Oops I Did It Again! The Dirt On Link Building

Ok that first bit sounded like britney spears when she was in her “hey day!” ….well those days have long gone right!?She has been exposed……BUT enough about britney!

What I am going to do for you today is expose the so called miracle link builders out there.
You know the ad ….the Typical one would be : “Get 200 one-way links for $39.95.”

YEAH RIGHT!

Now, I am a big believer in outsourcing and hiring people to outsource your work. It’s a a killer tactic, but as long as they share your vision in exactly what you want. The so called “dirty” area is where companies offer to build links for you, and package or bundle it up in ”pay per link” jobs. They spit out worthless posts that sit out in cyberspace and cry “SPAM HERE DONT CLICK!”. Not good right?

The secret underlying fact here is that link building companies owns a series of “collaborating” sites, a whole network of them, somtimes termed ”link farms”, which are not noticed by Google or have no significant importance where they stand. They con people to add links to this big farm of worthlessness.

what happens? All you have is a big bunch of worthless links sitting somewhere and your site can’t possibly get more exposure and better rankings. In fact sometimes this can hurt you and you’re worse off than before you started … Plus your bank account is a little bit worse for wear too right?

This is a serious problem, because most marketers believe they just need links all over the place when they first start to succeed. That is not true. But really what is crutial to winning at this game is, very high quality links, placed in just the right spot on and in pages, and targeting the right anchor text on other pages as well.

But think about it, if someone at Google want to buy a dog and they type in “dogs for sale” are they really looking to buy? or just window shopping online? It highly likely. What breed of dog are they after? What size? What colour? What Price range? Where do they live? See the problem? There are too many variables! This is where smart marketing is key. Don’t focus on keywords where buyers are just mearly window shopping. You want the keywords where people are almost commited to buying before they hit that damn search button!.
Lets say in the search engine rankings you are at #1 for a particular keyword or phrase, but you receive no traffic, you fail.

This traffic is just worthless. Lets say you receive 8,000+ unique visitors per day and no one decides to buy, the traffic is worthless. Dead ballast really.
Remember traffic is important but Conversion means everything to you too.

So, where do you go from here?

You need to test first. Use PPC and perform smaller tests. See which keywords convert well. This technique is used only by some, and of those using it only a handful fully understand it. But here is the kicker!. Don’t spend all your time studing and working out which keywords get the most searches, sit down and have a look which keywords bring the most buyers! Thats the power of all this!

Now get back to work.

Hope this helps!

Cheers

John S.

http://www.trafficsecretsreport.com